as the founder and principal partner of several companies, I am the quintessential "wear many hats" entrepreneur, continually shifting
gears from business advisor to copywriter to marketing consultant. My roots in traditional business allow me to cultivate sound strategies grounded in evidence-based practices. And I am somewhat fanatical about data, ensuring all of my initiatives are launched with clearly defined metrics for success, which I analyze obsessively to produce measurable results. On the opposite end of the spectrum, my entrepreneurial spirit and eye for innovation enables me to inject unique thinking and insights into the process in crafting nimble, multi-faceted campaigns that reach users in a compelling way. With a sturdy foundation that allows for agility in development and execution, my work is proficient, perceptive, and purposeful.